Calamigos Living Branding

Scope of work: Re-branding

Brand personality: Ranch, Surf, & Resort Living Collide

Industry: Housing

Calamigos Living offers Pepperdine students a unique opportunity to reside on the perimeter of the renowned Calamigos Ranch, nestled in the hills of Malibu just minutes from the Pacific Coast Highway. Set within a private 250-acre ranch, Calamigos offers an unparalleled combination of natural beauty and resort-style amenities, including access to an exclusive beach club. Students experience the best of both worlds, living on a peaceful ranch while enjoying the luxuries of a 5-star Malibu resort.

When approaching this rebranding project, the goal was to blend the ranch atmosphere of the homes, with the luxury resort amenities and nearby private beach access available for residents. The aim of the logo suite, color pallet, typography, illustrations, and even the video assets I had the privilege of capturing, all aim to visual communicate this incredible combination of Ranch, Resort, & Beach living.

DISCOVER CALAMIGOS LIVING

Calamigos Living is a wonderful opportunity for Pepperdine students to delight in the beautiful Malibu. Luxurious & surrounded by nature, Calamigos property encompasses both a private 250 acre Ranch, as well as an exclusive Beach Club accessible to students.

DESIGN NOTES

The goal of this design project was to blend the ranch atmosphere of the homes, with the luxury resort amenities and nearby private beach access available for residents. The logo suite, color pallet, typography, illustrations, and video assets all work to visually communicate this incredible combination of Ranch, Resort, & Beach living.

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Fitz Photo & Film Branding