Fitz Photo & Film Branding
Scope of work: Re-branding
Brand personality: Relational, unique, quirky, moody, spunky
Industry: Photography
Fitz Photo & Film is a cinematic and earthy wedding photographer, who lets her fun and spunky personality shine through in her brand. Elizabeth, the owner of Fitz Photo & Film, asked for a rebrand that felt true to what sets her brand apart from other wedding photographers. Elizabeth was a dream client who wasn’t unafraid to break outside the box of traditional wedding photographer branding, and fully trusted my creative vision to create a fully adaptable logo suite, illustrations, patterns, textures, colors, and typography that reflect her unique brand personality! See branding in action: fitzphotofilm.com
Love people well and reflect the Lord while celebrating the gift of marriage through candid and compassionate photography!
BRAND MISSION
A lot of photographers in the wedding industry use only black and white, or very minimal beige colors. By leaning into the use of color, we were able to not only set Fitz Photo & Film apart, but we were able to communicate the blue hour time of day that inspires much of Elizabeth’s photography.
DESIGN NOTES
